Every day, Rafter has thousands of unique, motivated visitors looking for information about home improvement products and services like yours every day. This is the highly targeted traffic you need to generate sales, leads, sign-ups, and ad exposure. Most Rafter Tales visitors are homeowners. Our visitor demographics are: 60% female, 40% male; 34% age 35 to 49, 25% over age 50, 27% age 18 to 34; 40% 46 to 60 years old; 30% income between $60k and $100k, 26% income over $100k.

Below is a screenshot of our website statistics from 2010 to give you an idea of our traffic:


Started in 1999, Rafter Tales is one of the Web’s leading home improvement, interior design and home decorating sites. Every month, we draw over 100,000 unique visitors from high-value sites such as Google, Yahoo and MSN.


Rafter Tales is an internationally known, grass roots authority on major home sites, recognized by major online resources, including Unlike most of the larger home improvement and decorating sites, Rafter Tales provides in depth articles, how-to guides, instructional videos and thousands of high quality photographs, all without annoying pop up advertisements or subscription-only content.


Rafter is a trusted resource of detailed, informative and unbiased home improvement information for consumers and do-it-yourself homeowners in the home and garden niche. We help those who wish to make buying decisions for nearly every aspect of the home, from roofing and siding to interior design, wood flooring, kitchen remodeling, home repair and much more.

Advertising Effectiveness

Rafter Tales articles act as a highly effective contextual home and garden sales platform. You can advertise your services or products on pages that provide informative content on specific home-related products or services, or sponsor the highest-traffic pages related to your niche for maximum exposure.

Search Engine Rankings

Rafter Tales articles place among the top unpaid search results when you search “great room designs”, “tuscan kitchen design”, “concrete foundation design”, “boys room designs” or any of hundreds of other keyword phrases. If you want customers who search “wood patio cover design”, for example, advertise with us. Our result usually comes up first.

Advertising Rates & Programs

Rafter Tales offers a wide range of advertising opportunities, including banner ads, product reviews, sponsorships, and more. Please contact us for more information about advertising opportunities. Our email address is info (at)